by Tim Hardwick
Apple's iPhone 15 Pro Max will continue to be the best-selling iPhone model in the first half of this year, according to Apple analyst Ming-Chi Kuo.
Writing in his latest industry note on Medium, Kuo said the iPhone 15 Pro Max "will still account for 40–45% of all iPhone 15 shipments in 1H24," which will be "critical" to Taiwanese camera lens supplier Largan's buoyant off-season in the first half of the year.
Apart from being the premium model with the largest display at 6.7-inches, the iPhone 15 Pro Max also features a 5x Telephoto zoom or "tetraprism" lens that is not found in other models. The tetraprism lens in the Pro Max model alone is expected to increase Largan's first half-year revenue by $108.8 to $121.6 million, according to Kuo.
Kuo has repeatedly said he expects the tetraprism lens to expand to both the iPhone 16 Pro and iPhone 16 Pro Max later this year, enabling at least 5x optical zoom and 25x digital zoom on the Telephoto lens of both premium models.
The iPhone 16 Pro is expected to feature a larger 6.3-inch display, compared to the 6.1-inch iPhone 15 Pro. This change would increase the overall size of the device, which would provide additional internal space for a tetraprism lens.
According to a report by The Elec, Apple will add LG Innotek as another supplier of the folded zoom module used in the technology, in an attempt to secure production yields for the increased number of units required.
Related Roundup: iPhone 15 Pro
Tag: Ming-Chi Kuo
Buyer's Guide: iPhone 15 Pro (Neutral)
[ 81 comments ]
Top Rated Comments
SmugMaverick
9 weeks ago
And thus apple will continue to upsell to this stupid fat lump of a phone for the best features.
Score: 17 Votes (Like | Disagree)
dustin_
9 weeks ago
how are people carrying these giant, heavy slabs around all day long?
Score: 11 Votes (Like | Disagree)
Seanm87
9 weeks ago
But macrumours told me everyone wants small phones?
Score: 6 Votes (Like | Disagree)
UltraInstinct
9 weeks ago
Latest iPhone is best selling model 4 months after it came out, news at 10.
Score: 6 Votes (Like | Disagree)
citysnaps
9 weeks ago
Yes, the creative control provided by more expense dedicated cameras is overrated. And dedicated cameras are harder to use. iPhone does all the work!
Nope.
The photographer (with his/her life experiences, the ability to read the quality of light, ability to compose, recognizing potential narratives, and on and on) does all the work, producing compelling photographs that connect with viewers.
Score: 5 Votes (Like | Disagree)
Radeon85
9 weeks ago
Just goes to show how much of a minority the mini iPhone is. The modern phone is a mobile consumption device and people want to look at that on a large screen, not a postage stamp.
Score: 5 Votes (Like | Disagree)
Read All Comments
Popular Stories
iPhone SE 4 Expected to Depreciate Heavily
Tuesday March 12, 2024 9:04 am PDT by Hartley Charlton
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
Read Full Article • 107 comments
iPhone 16 Pro Expected Later This Year With These 10 New Features
Monday March 11, 2024 7:51 am PDT by MacRumors Staff
While the iPhone 16 Pro and iPhone 16 Pro Max are still around six months away from launching, there are already many rumors about the devices. Below, we have recapped new features and changes expected so far. These are some of the key changes rumored for the iPhone 16 Pro models as of March 2024:Larger displays: The iPhone 16 Pro and iPhone 16 Pro Max will be equipped with larger 6.3-inch...
Read Full Article
Apple Said iPhone Driver's Licenses Would Expand to These 8 U.S. States… Two Years Ago
Thursday March 14, 2024 7:33 am PDT by Joe Rossignol
In just four U.S. states, residents can add their driver's license or ID to the Apple Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports, businesses, and venues. Adoption of the feature has been slow since Apple first announced it in September 2021, with IDs in the Wallet app only available in Arizona,...
Read Full Article • 152 comments
Apple Buys DarwinAI Ahead of Major Generative AI Updates Coming in iOS 18
Thursday March 14, 2024 10:27 am PDT by Juli Clover
Apple acquired Canada-based company DarwinAI earlier this year to build out its AI team, reports Bloomberg. DarwinAI created AI technology for inspecting components during the manufacturing process, and it also had a focus on making smaller and more efficient AI systems. DarwinAI's website and social media accounts have been taken offline following Apple's purchase. Dozens of former DarwinAI ...
Read Full Article • 158 comments
Apple Vision Pro Likely to Launch in These Nine Countries Next
Wednesday March 13, 2024 4:55 pm PDT by Aaron Perris
Apple will soon add 12 new languages to the virtual keyboard on the Vision Pro, based on code discovered by MacRumors. Right now, the Apple Vision Pro keyboard only supports English (US) and Emoji, which makes sense as it is limited to the United States. To bring the Vision Pro to new countries, Apple needs to add support for additional languages. The code indicates the following languages...
Read Full Article • 74 comments
AirPods Case With Touchscreen Knock-Off Copies Apple Patent
Thursday March 14, 2024 4:29 am PDT by Tim Hardwick
Apple registers many patents most of which never see the light of day as consumer products –officially, that is. One burgeoning knock-off merchant in China has apparently taken cues from an idea Apple had in 2021 for AirPods featuring a case with a built-in touchscreen display. Pictures and video shared on X (Twitter) by occasional leaker @lipilipsi show production units of counterfeit...
Read Full Article • 66 comments
2024 iPad Pro: Key Rumors to Be Aware of Ahead of Announcement
Monday March 11, 2024 6:00 pm PDT by Hartley Charlton
Apple's next-generation iPad Pro models are expected to be announced in a matter of weeks, so what can customers expect from the highly anticipated new machines? The 2022 iPad Pro was a minor update that added the M2 chip, Apple Pencil hover, and specification upgrades like Wi-Fi 6E and Bluetooth 5.3 connectivity. The iPad Pro as a whole has generally only seen relatively small updates in...
Read Full Article • 146 comments
Five Key Upgrades Coming to iPhone 16
Friday March 15, 2024 1:45 pm PDT by Juli Clover
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
Read Full Article • 62 comments
'); }
Next Article
Best Buy Selling M1 MacBook Air for $650, a New All-Time Low Price